Revenue boost for clubs as Kaizen Ticketing partners with the Southern League

The Southern League today announced that it has agreed a partnership for the 2020/21 season with the leading ticketing and merchandise provider in non-league football, Kaizen Ticketing.

The purpose of this partnership is to help our member clubs to increase income, reduce cash handling and help to grow fan bases. The League’s agreement with Kaizen comes at a crucial time as we look to assist in planning for football’s return.

Kaizen can help clubs to sell anything they want to their fans. They have been working with non-league clubs from Step 1-4 since 2015 and have helped several different sides with a portfolio of services. These range from ticket and merchandise sales, through to season card printing, half-term soccer school registrations and sponsorship deals.

The League is strongly advocating that clubs use Kaizen’s services next season. Their track record demonstrates that a club could enjoy the following benefits of working with them:

• Generate income 24/7, not just on match day
• Minimise the amount of cash being held in a turnstile, or stored at the club
• Attract and retain new fans with improved online reach
• Reduce cash handling, therefore minimising the spread of germs
• Offer a viable alternative for fans if venues are encouraged to become contactless

For the duration of the partnership, Southern League clubs will be able to take advantage of Kaizen’s services at a reduced rate, with Kaizen donating half of their fee back to The Southern League.

Terry Barratt, Chairman of the Southern League said: “Everyone connected to the Southern League is delighted to be partnering with Kaizen Ticketing. This new agreement will improve and modernise the operations of all clubs who chose to use their services and we would urge them to do so. We view this as a substantive and helpful move forward at a time when it cannot be needed more – especially as clubs can potentially increase their revenues through Kaizen”.

David Lynam, Managing Director, Kaizen Ticketing, said: “The Kaizen team are really looking forward to getting underway with this partnership. Our staff have decades of experience between them and are waiting to help you. If you have not already received it, shortly you will be sent a ‘Getting Started’ pack, which will give you everything you need to get up-and-running quickly and smoothly. Finally, we recognise that budgets will be tight next season, which is why we are pleased to be offering our services at a significantly discounted rate as part of a risk free model”.

www.kaizenticketing.com